"This very special recipe remained unchanged over the last 75 years. The fried chicken that we will eat today is the same fried chicken that was served 75 years ago..." - Max's Restaurant Marketing Director Mark de Joya
Max's Restaurant takes on the new year, the start of the decade and its 75th year in the business with its new Sarap-In-A-Bun offering.
Per Mark de Joya, it took them a full 6 months to give birth to this reinvention of the classic Sarap-to-the-bones Chicken that made the brand Max's Chicken a household name.
Per Mark, the idea was to stay true to Max's roots ie sticking to the 75 year old formula that made Max's Chicken a legend.
From Sarap-to-the-Bones to Sarap-In-A-Bun
Indeed, it was Sarap-To-The-Bones to Sarap-In-A-Bun literally
Think Max's all time best selling kitchen minus the bone seasoned and spiced the signature Max's way. Of course the classic favorite will not be complete without the much loved banana ketchup and Worcestershire Sauce drizzled over the chicken. Pickled cucumbers and shredded cabbage generously distributed over Max's chicken sandwiched by two brioche buns complete the picture
Let me discuss each ingredient first....
Plus points how chunky and juicy the boneless classic Max's thigh was. There was no breading nor embellishments. It was indeed the iconic Max's Classic chicken we came to know and loved.
Brioche bun was fluffy and a perfect alternative carb to showcase Max's chicken in a different light. I understand from Max's Restaurant Head Culinary R&D Chef Adrian Azurin that the brioche were made from scratch.
The kamote fries were addicting - crispy outside while soggy inside.
The inclusion of coleslaw was just the right touch to give the whole dish some freshness and texture
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Perhaps less of garlic mayo or nixing this particular condiment altogether would be better.
Price point is another concern. P249 seems a bit on the high side considering I can buy my all time favorite Max's Basic quarter chicken with rice for less than P200
But that's just me. Why dont you try it and let me know how it turns out for you.
I for one am returning for another visit to give their Sarap-In-A-Bun another go.
See you there!
Max's Restaurant is located at the ground floor in Glorietta 3 . There are currently over 200 branches of the brand all over the country.
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