Saturday, August 17, 2019

Lydia's Lechon @ 55

Amazing that this iconic Pinoy brand is  more than half a century old !. Outstanding as well that behind its success is 74 year old Ms. Lydia de Roca, the eponym of the brand.

Did you know?
  • 1966 - Lydia and Benigno de Roca opened the first Lydia's Lechon stall at Our Lady of Sorrows Church in FB Harrison Street Pasay City
  • 1970s -  Lydia's  Lechon was recognized by an elite group of hotel personalities which included the Hyatt and Sulo hotels for its crispy lechon
  • 1986 Aling Lydia started her expansion plans by opening the first main branch along Roxas Boulevard Baclaran. She leased a 750 sq meter structure along Roxas Blvd  (Cherrie Regalado, Entrepreneur Philippines)
  • 1989  The chain branched out in Quezon City and in all SM branches in the Metro
  • 1990 Lydia's Lechon opened its first branch in a mall at SM Sta Mesa followed by SM Makati, and other branches (Cherrie Regalado Entrepreneur Ph)  
  • 2014 Lydia's Lechon launched their own line of condiments

55th Year Anniversary Promo 
September 1

To celebrate this great milestone , Lydia's Lechon will launch three promos...

Pinoy Classic Bowls

Beginning September 1, Lydia's  Lechon will introduce its Pinoy Classic Bowls
  1. Pinakbet & Pork Bbq Classic Bowl
  2. Lechon Sisig Classic Bowl
  3. Lechon Paksiw Classic Bowl
  4. Kare Kare Classic Bowl
  5. Dinuguan Classic Bowl

Enjoy Lydia's Lechon's Pinakbet. I loved that the okra , ampalaya  and pechay  were crisp and green and the other vegetables perfectly cooked.

The Kare Kare Classic Bowl   is reminiscent of  my lola's cooking. Broth was thick and a beautiful orange from the annato oil. Beef were tender

Forever favorite Pork Bbq is a must have in any meal at Lydia's Lechon. Succulent and meaty, you would need cups of rice for this.


Order your Lechon like Pizza and have it delivered to your house.  At a price tag of P2500 for 10-12 people, it's value for money. Have it delivered online via Food Panda and GrabFood.

Happy Card

For loyal Lydia's Lechon patrons, check out the restaurant's online customer rewards apps in partnership with Globe Rush.

Enjoy discounts for a whole lechon  or dine in order with your Lydia's Lechon HappyCard

"We are excited to bring you more surprises, especially now that we are on our 55th year of bringing everyday lechon happiness to everyone..."

                                                                                                                                   - Ms. Lydia De Roca

Lydia's Lechon Menu, Reviews, Photos, Location and Info - Zomato

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